Event Partner:
Kontext Annual

Kontext Annual - Interdisciplinary forum for the business of tomorrow

Kontext also organises an annual event that picks up on current and relevant topics for the design industry. It presents business cases from various industries that can act as impulses and stimuli for other sectors. Kontext Annual is interdisciplinary and non-seasonal.

Speakers from the fields of design, applied arts, research and industry provide insights into their activities and the issues they are currently involved with and fascinated by. Design-related achievements, projects and pioneering technologies are also presented at these events. Pursuing an interdisciplinary understanding of trends means identifying the drivers behind pioneering developments.

Next Event

Friday, 30 august 2019
Kino Kosmos Zurich

Kontext Annual 2019: The pursuit of happiness - Product innovation in the context of self-optimisation

The traditional client is becoming a thing of the past. The focus of the market is now on the individual, who wants to be understood as such. Conventional client classification by age, gender, status and purchasing power is on the way out.

While in the past the objective of self-optimisation was to enhance performance leading to success, the focus is now on happiness and well-being. Simple fun is giving way to meaning and responsibility.

Convenience connotes the fusion of on- and offline business into a “customer journey” that is characterised by availability, serial individualisation, experiences and personal contact with the provider.

Design-driven approaches to solutions that facilitate a fresh take on product innovation, the value chain, the “customer journey” and the sales market are required.

Building on current findings of behavioural economics, Kontext 2019 will address newly structured design processes and best practices of both established and recently formed companies and identify options for action.

We invite you to join in the discussion. Participate in the annual Kontext forum, where you will be able to tap into pathbreaking insights and solutions and network with visionaries and makers.

Programme

1.00 p.m.
Reception, Individual viewing of the KONTEXT gallery, materials and object srelating to the key themes

1.30 p.m.
Welcome address and introduction

NEO luxury - the luxury of tomorrow is today
Julia Riedmeier, consultant, Luxury Business Day project manager, INLUX GmbH, Munich

“QWSTION” the norm
Christian Paul Kägi, co-founder and creative director of QWSTION, Zurich

Move Your Mind Through Your Body – Happiness and Self-Expression Through Neuroscience based Design
Patrik Künzler, CEO and founder of LimbicLife, Zurich

Break for refreshments, discussions and exchanges

Amplified self with eco-bling – some slightly different design solutions from Asia
Namhee Lee, chief researcher, FaDI (Korea Research Institute for Fashion and Distribution Information), Seoul

The art of breaking the rules
Marcel Aeschlimann, Managin Partner and chairman of the board of directors, Creaholic Professional Inventors, Biel-Bienne

Panel discussion with the guest speakers.

5.30 p.m. to 6 p.m.
Open exchanges with the guest speakers, individual viewing of the KONTEXT gallery, materials and objects relating to the key themes, bar operated by Kosmos.

The majority of the presentations will be held in English.

Register (Registration mask only in German available)

Our Speakers

Michelle Nicol, Moderator

Co-founder of Neutral Zürich, a strategy agency that combines the fields of architecture, design and contemporary art to create economically efficient differentiation strategies and communication.


Julia Riedmeier

It is becoming ever more natural and accepted that people curate what they consume, in particular in the luxury goods segment. What is the significance of client-initiated trends such as co-creation, customisation and sustainability for business models, brands, products and marketing? Julia Riedmeier, consultant, Luxury Business Day project manager from INLUX GmbH – The Luxury Experts, Munich.

Christian Paul Kaegi

Together with four friends, industrial designer Christian-Paul Kägi founded the backpack label QWSTION in 2008, putting his holistic concept of design into practice. QWESTION’s backpacks are well known for their successful coupling of function and design with sustainability. The focus is on the creation of a versatile range of products for everyday use – with a reserved approach to aesthetics and the smallest possible ecological footprint.

Dr. Patrik Künzler

How can we evoke emotions and mental states through movements and contacts and bring together mental and physical processes in order to shape interaction with the world so it is more interesting, efficient and rewarding? At the MIT Media Laboratory, Patrik Künzler (CEO of Limbic Life, physician and neuroscientist), developed a new approach to design based on medical findings and brain research.

Namhee Lee

How can life, work, and life-style in a mega-city like Seoul be combined with the demand for sustainable action in the transformation of the individual self-optimisation society? Social obsolescence, living in confined spaces, poor air quality, state-of-the-art gadgets and technologies for checking and adjusting one’s well-being, such as radically renouncing possession, are reality in Seoul. To belong to the trendiest people in the world and to produce the hippest products is not a contradiction, but is in many ways visionary. Change means not so much sacrificing consumption as dematerialising products; money will be spent on fulfilling authenticity. Namhee Lee, presents the latest news from her work at FaDI: an initiative for a sustainable fashion and design industry in Asia.

Marcel Aeschlimann

Rediscovering ourselves and reinventing markets and processes: we are shaping our desired future ever more consciously in all areas of life and business, including at home. The question now is: what are the main success factors for attaining a robust, sustainable and technically feasible effect? Marcel Aeschlimann is a managing partner and chairman of the board of directors of the innovation factory Creaholic.

Kontext gallery: seeing and experiencing

The event features a special exhibition (Kontext gallery), which presents objects, images and materials that render the complex topics both tangible and visible. In addition to items exhibited by the guest speakers, the following will also be presented at Kontext Annual 2019:

Kontext Gallery 2019

Smellforwarddisplay Digitaltag Zhdk

SMELL FORWARD
Smell Forward is a fictional exploration focused on the sense of smell. Based on six speculative scenarios from 2029 to 2079, it offers an olfactive and visual illustration of a close future where humans and robots are living in a growing symbiosis on our planet that is sinking into ecological disaster. By giving a notion of a critical ‘hyperreality’ to prospective scenarios, these counter narratives embodied into scents stimulate our imagination and could help us actively shape new visions for tomorrow’s world.

SMELL FORWARD
Smell Forward is a fictional exploration focused on the sense of smell. Based on six speculative scenarios from 2029 to 2079, it offers an olfactive and visual illustration of a close future where humans and robots are living in a growing symbiosis on our planet that is sinking into ecological disaster. By giving a notion of a critical ‘hyperreality’ to prospective scenarios, these counter narratives embodied into scents stimulate our imagination and could help us actively shape new visions for tomorrow’s world.

Jotzu Priscille

Priscille Jotzu is an independent designer, artist and researcher based in Zurich. Her current research is centred on objects and prospective scents as communication triggers to envision and shape the future. Her work span ranges from product design, olfactive displays and creative direction to limited series for commissioned work and self-initiated projects.

Priscille Jotzu is an independent designer, artist and researcher based in Zurich. Her current research is centred on objects and prospective scents as communication triggers to envision and shape the future. Her work span ranges from product design, olfactive displays and creative direction to limited series for commissioned work and self-initiated projects.

Swing Shirt4

SWING SHIRT
In times of increasing presence of intelligent and networked electronic devices, Schoeller Textil AG sees e-textiles as a logical consequence of a networked world. To get closer to the subject of sensor technology, the company has developed the prototype "Swing" as a smart garment for the golf sector in cooperation with Pauline van Dongen. By using motion sensors and using an app control, he can monitor the golfer's tee in real time and coach him via feedback.

SWING SHIRT
In times of increasing presence of intelligent and networked electronic devices, Schoeller Textil AG sees e-textiles as a logical consequence of a networked world. To get closer to the subject of sensor technology, the company has developed the prototype "Swing" as a smart garment for the golf sector in cooperation with Pauline van Dongen. By using motion sensors and using an app control, he can monitor the golfer's tee in real time and coach him via feedback.

Dagsmejan Balance Couple
DAGSMEJAN - SLEEPWEAR REINVENTED
Sleep is essential for our health and well-being. After a good night’s sleep we awaken refreshed and full of energy and feel capable of mastering every challenge and utilising our personal potential to the full. Together with experts from the fields of sports textiles, sleep research and materials sciences, Dagsmejan has developed a new type of sleepwear that is optimally attuned to our physiological requirements when we are asleep. Dagsmejan ‒ an entirely new sleeping experience.
DAGSMEJAN - SLEEPWEAR REINVENTED
Sleep is essential for our health and well-being. After a good night’s sleep we awaken refreshed and full of energy and feel capable of mastering every challenge and utilising our personal potential to the full. Together with experts from the fields of sports textiles, sleep research and materials sciences, Dagsmejan has developed a new type of sleepwear that is optimally attuned to our physiological requirements when we are asleep. Dagsmejan ‒ an entirely new sleeping experience.
Dagsmejan Team Catarina Dahlin Andreas Lenzhofer

The founder of Dagsmejan: Catarina Dahlin and Andreas Lenzhofer.

The founder of Dagsmejan: Catarina Dahlin and Andreas Lenzhofer.

So Male 1

SO MALE

«So Male» decodes the flows within the transformation of masculinity and identifies the men’s cultures that dominate the mainstream of society and how they manifest. An analysis of 2,000 fashion images, zeitgeist and literature in the field of cultural studies reveals the basic attitudes and strategies behind three central men’s culture trends.

SO MALE

«So Male» decodes the flows within the transformation of masculinity and identifies the men’s cultures that dominate the mainstream of society and how they manifest. An analysis of 2,000 fashion images, zeitgeist and literature in the field of cultural studies reveals the basic attitudes and strategies behind three central men’s culture trends.

Nora Urscheler So Male

Nora Urscheler is a marketing strategist and concept designer, and “So Male” unites both these worlds.

Nora Urscheler is a marketing strategist and concept designer, and “So Male” unites both these worlds.

Kontext Annual is a cooperation event between Swiss Textiles und Design Prize Switzerland
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Pictures from Kontext Annual 2018

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Keynote Speaker Lucy Siegle.

Keynote Speaker Lucy Siegle.

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Julian Lings from The North Face.

Julian Lings from The North Face.

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Kontext Annual 2017

Credits: Christian Hersche, Melvin Zöller